communication

Communication has changed immensely in the last few decades, our senses are attacked constantly through intense advertising. Artists want to be able to communicate without bombarding the viewer in the way our mass media and advertising culture does. Desensitised viewers are hard to make and impact on. That is why rather than creating object based artworks that are supposed to create an instantaneous shock and realisation from the viewer it may be more beneficial to use different forms of information exchange. ‘Art is the place that produces a specific sociability, it tightens the space of relations unlike TV’[1] People may benefit more from talking, listening and being involved in exchange. Capitalist society and mass media aims to make public audiences passively absorb and art discourses demand the viewers to question.
[1] Claire Bishop ‘Antagonism and Relational Aesthetics’ October 110